I connect customer needs, business priorities and technology to shape digital products people can actually use.
An enterprise digital product story connecting service design, business analysis and delivery across international markets.
Connecting strategy, delivery and customer value at enterprise scale.
Making complex journeys coherent across channels, teams and markets.
Turning ambiguity into decisions, requirements and shared direction.
Moving systems and people toward measurable, sustainable adoption.
A fast, evidence-led view of Ana's demo profile for product leadership, service design and transformation roles.
Digital Product & Service Design Lead with 7+ years of progression from business analysis to international product leadership.
Digital Product Lead · Service Design Lead · Transformation Lead
A guided way to talk through the flagship experience—without memorizing a script.
The challenge required aligning customer needs, business processes and technology across markets—not simply delivering a new interface.
“How do we create one coherent experience without ignoring the realities of each market?”
Service design and business analysis created the bridge between customer evidence, operational requirements and product decisions across distributed teams.
Translate ambiguity into a system that teams can understand, build and improve together.
The demo result makes value visible across 8+ markets and shows a progression from analysis into product and service design leadership.
From coordinating requirements to shaping how an enterprise product creates value.